Social Media Marketing_ Things You Should and Shouldn’t Do

For brands and enterprises, having social media is a must in today’s standards. After all, having an online presence is what consumers expect from businesses—and the lack of it often triggers red flags.  This is especially true for social media marketing in the Philippines, a country whose populace is more inclined to shop online. However,… Continue reading Social Media Marketing_ Things You Should and Shouldn’t Do

Struggling for authenticity in the blogosphere

I started blogging way before 2013 but I never knew how big the blogosphere was until that year. It was when I learned that marketing was no longer as we once knew it, and that content marketing was king. It was a new territory and it was very exciting! When I started blogging, it was… Continue reading Struggling for authenticity in the blogosphere