Comment Exchange: Is it good or bad for your blog?

When I first discovered blog comment exchanges in 2013, I was thrilled! I was a newbie in the blogging industry¬†and having a couple of comments come through seemed to make my blog look good. As a new content¬†marketer back then, I tried to do the same for our company’s website to help improve our website’s searchability, but was then called out by my boss for doing so. Apparently, instead of helping us gain traction, despite receiving comments from people all over Asia and the U.S., it was causing our website far more harm than good, S.E.O.-wise, and I eventually understood […]

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