Intentional Blogging #2: Finding Blog Focus for Fully Housewifed

Joining Jeff Goins’ Intentional Blogging Challenge was indeed a challenge. Narrowing your blog focus so that you can build on a more “focused” audience is difficult because sometimes, you just want to be able to talk about anything you want to talk about.

I quit the first time but rejoined this year. I wasn’t ready about a lot of things when I joined last year, but I strongly feel that something needs to change in my blog. Jeff Goins is right. I need to shed off some things so that my blog has more focus.

I went over this challenge’s set of questions on Subject, Theme, and Objective, and here are the things that I came up with. For the subject, Jeff Goins said to try to answer the questions in one word each.

(Read: Intentional Blogging #1: Why do I blog?)

Here goes:


What am I passionate about?


In what topic do I have expertise or a desire to learn? 

More of desire to learn than expertise, it’s Independent Homeschooling

What could I write about for a year without running out of ideas or energy?

My children

Subject: Family matters


How can I break this subject down into its various components?

My struggles and victories as a wife to my husband – Marriage.
My struggles and victories as a mother to my children – Parenting and Homeschooling.
Our dynamics as a family : Our milestones, our joys and struggles, how we try to live out our faith- How we apply the Bible into our life as a family.

What do I want to concentrate on?

I want to narrow down to family matters.

Is there a specific manner in which I want to attack this issue? What will my writing “voice” be? 

Relatable, intimate, me.

Theme: Family life


What do I want to accomplish with my writing?

I want to bless others with my blogs by opening our lives and my heart to other families.

What impression do I want to leave?

That I am imperfect but I have a perfect God who continues to work on me.

What’s my goal? How do I measure it?

My goal is to connect with other women all over the world and do my part in helping others apply the Bible in their lives.

I receive messages in my Facebook from my readers once in a while, asking me about home school. And I think that’s one way of how I would determine if I have reached my goal.

a. Organic traffic.

b. Genuine comments.

c. More social media and email engagement from readers.

Objective: To successfully connect, engage, and encourage other women from all over the world.

In summary…

Subject: Family matters.
Theme: Family life – Marriage, Parenting & Homeschooling, Applying the Bible to our daily lives.
Objective: To successfully connect to and engage other women from all over the world, and be a source of encouragement.

There you go. This has been my heart all along when I first thought about creating Fully Housewifed, but I allowed my fears and insecurities to stop me. I felt so unqualified to speak about these things and thought that my voice may not be heard above all the other women who write compellingly about the same topics.

But the Bible says, Perfect love drives out fear (1 John 4:18). I’m not perfect, that’s for sure. But if I rely on Jesus to be my strength in this journey and commit my blog to him, I think I’ll be more than okay.

Whoooo! This is terrifying, but with God’s grace, I will be able to move the mountains He asks me to move.  Welcome to my life.

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  1. Oh, I love this post. kasi bago palang din ako nagbblog, and til now di ako maka move-on na blogger na ako, kasi I don’t know what to write, what to blog about, errrrr! But I know that God will give us knowledge and wisdom just trust Him 🙂

  2. I love that you want to leave an impression about you being imperfect but that God is perfect. I have started my blog two years ago but I’ve only been active these past months. I do wish to find my own niche soon. So far, I’ve been into beauty products and I am enjoying writing about those ^-^

  3. Great post. Ako naman, newbie blogger, focus ko mga diy, crafts, books, but because of reading other blogs, I’m tempted to blog about other stuff like our trips, staycations, food finds, but I always change my mind and stick to what I’m really passionate about.

  4. The question that left a mark on me is the one about the topic we can write about without ever running out of ideas or energy. It made me think. Perhaps it’s about working at home or being a WAHM? This is such a nice exercise for every blogger!

  5. I also started blogging recently, mga 4months palang so far Im passionate about beauty and parenting related topics. I also hope my blog help others especially those first time mommies like me.

  6. I understand the part where you want to talk about a lot of things… but I guess that’s for the purpose of those who want to use their blog as more of a personal journal and not as merely getting hits 🙂 But that’s only my opinion… Recently I’ve found myself blogging more about homeschooling too 🙂 It’s such a fun thing to share and talk about 🙂

  7. My blog is my repository of a lot of things happening in my life. It’s very personal in a way because I don’t think I can keep a lot of blogs with different passwords. 😀
    I guess organization in how we arrange the topics and how we design the page layout. Imho

    Good luck on the big change! 🙂 Whatever you do, as long as you put your heart in it, you will truly succeed. ❤︎

  8. Your blog is one of my favorites, May, and you know that! Hihi. I’m so glad that you’ve found what you really want to write about. 🙂 Ako naman, my blog will still remain like a “huge bowl of chopseuy” because my life is like that! Hihi. I love you, mother!

  9. This is very helpful when you seem to feel like you’re not heading towards a certain direction with your blog. Sometimes I feel like my blog is all over the place.

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