Money Matters: What on earth is BLISS for a #LiveFREEPH?
You’ve probably come across blogs on BLISS for a #LiveFREEPH and dismissed it as just another promo or package that Sun Life Financial came up with.
Some of you may have seen the image that’s half bleak and half sunny, but didn’t really understand what it was about.
So let me tell you straight out: BLISS for a #LiveFREEPH is an app on Facebook. And no, there’s no need to download it. You participate in it right off your Facebook.
What’s it about?
Well, basically it’s a survey on the current situation of Filipinos, whether their needs are being met in terms of income, food, shelter, medical expenses, education, work, careers, and work-life balance, and gauging the outlook they have of their future.
It’s a really good set of questions. It makes you really reflect on how you feel about your financial security and how you plan for your future.
My children’s future automatically came to mind while I was going through the questions. I think I see our family’s future in a positive, hopeful light despite the difficulties we encounter.
Here’s a sample of what I’ve answered:
I have to tell you, I’ve answered a lot of surveys but this one doesn’t feel intrusive at all. Perhaps it’s because I’ve been to one of their talks and I know of friends who represent Sun Life Financial, my cousin’s even one of them, I heard, that I trust these questions.
(Read: #Fit2LiveFree with Sun Life Financial: Quit worrying, do something!)
What’s it for?
Sun Life Foundation’s Executive Director, Anne Zillah Flores, says it best, “Sun Life Foundation believes in action that is powered by insight, and we’re bringing that to the social media platform through BLISS. We’re taking it further by actually responding to the gaps that will be determined. We will fund projects to help communities with bleak prospects so they can adopt a brighter outlook.”
That’s the significance of your answers!
I’m so glad I answered as honestly as I could because our answers would be part of the information that they will use to fund projects to help better communities.
I believe in the impact a unit makes on an entire nation. You change a person’s life, you also touch the lives of the people around this person, did you know that? What more a community!
To put it simply, you contribute to making a difference in the lives of fellow Filipinos by participating in BLISS. Who knows, your community might be the target of a project that can change your lives?
So here you go, if you want to participate, click this link:
Oh, just so you know, by participating, you get a chance to win awesome prizes, too, like iPad Air. So, go ahead and add in your insights!
Special thanks to Travelmates Brian Macasa and Arnel Bautista for inviting me to the #LiveFREEPH D-talks with Inigo Pascual on Twitter last August 28. It was a lot of fun!
17 Comments
tina
Sunlife has such cool marketing conepts! Trumps its competitors most of the time 🙂 Will definitely try this.
May De Jesus-Palacpac
Yes, I think their marketing team has completely embraced the idea that marketing is actually really caring for what people need.
Mhaan Arambulo-Delos Santos
Glad they launched this survey so they know what people really need. Will check this out too. Thank you for sharing! 🙂
Melisa Sanchez
oh, it’s cool! What a unique idea! It’s really nice and they are not just thinking for their own but also for the future of every Filipino.
Celerhina Aubrey ★
I love Sunlife. 🙂 I tried the survey and it was really interesting.
ceemee
It is important to know where the people stand so SunLife could better develop products that suit them. I do hope that the government will help companies like this to help its citizens have a better life.
Rowena Wendy Lei
How nice! Will check it out and try to answer in a bit 🙂
misistagle
I need an iPad upgrade so.. Haha! Nice one, Sunlife!
Josephine Bahala
I was answering this the other week, but I think I was interrupted. Will try again. 🙂
Maan
Oh how wonderful this app is. I immediately clicked on the link, intending to answer, without even reading the iPad Air part (although that’s awesome, too). Looking forward to knowing more about it!
Ma.Me.Mi.Mommy
I haven’t had the chance to do this yet. Must do it soon! Congrats on the win! 🙂
sarah tirona
this is a great idea, thanks for sharing w us 🙂
Teresa Martinez
In finding the solution for the problems we encounter in our society and the community, every bit counts such as efforts like this.
Ayi
I met Sun Life’s COO few months back and she is the nicest person 🙂 Good to know there are “gimmicks” like this. I’ll check this out 🙂
Maria Teresa Figuerres
It’s really good to know that there are organizations like Sun Life who genuinely care about others. I want to do the survey, too.
Shalene | Purple Pieces
This is such a great project from SunLife! Thanks for sharing, I’ll participate for sure! 🙂
TweenselMom
Matagal na ang Sunlife sa industry and no wonder they are 🙂